Senior Vice President, Marketing
About the Company
Popular sports media channel
Industry
Broadcast Media
Type
Subsidiary of a Public Company
Founded
2003
Employees
51-200
Categories
Specialties
About the Role
The Company is in search of a Senior Vice President of Marketing to spearhead transformative growth strategies and expand the network's global reach. The successful candidate will be a dynamic and visionary leader, responsible for guiding a talented marketing team and driving engagement to elevate brand visibility. This role demands a seasoned marketing expert with a proven track record in developing and executing successful cross-platform campaigns, particularly in the live sports entertainment space. The SVP will be tasked with enhancing brand awareness, and strategically driving growth through data insights, creative content, and audience-driven initiatives. A deep understanding of the sports and entertainment industry, including emerging trends, is essential, and a passion for tennis and familiarity with pickleball is highly valued. Applicants for the Senior Vice President of Marketing position at the company should hold a Bachelor's degree in marketing, business, or a related field, and have at least 15 years' of experience in sports media and entertainment or a digital company with a focus on brand and customer acquisition. The role requires a detail-oriented, strategic thinker with the ability to prioritize and execute plans in a fast-paced environment. The ideal candidate will have a comprehensive knowledge of the industry, be proactive, persuasive, and possess excellent negotiating and relationship-building skills. Responsibilities include providing strategic leadership, overseeing all creative output, and fostering collaboration to enhance ratings, boost subscriptions, and drive social media engagement. The SVP will also be expected to manage the marketing budget, leverage data analytics, and establish trusted relationships with key stakeholders.
Hiring Manager Title
President
Team Size
4
Direct Reports
4
Travel Percent
Less than 10%
Functions
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