Job Description
Overview
Executive Director of Sales: The focus is on managing processes, optimizing sales systems, and improving operational
efficiency. Additionally, they often focus on managing and supporting the sales teams. Sales
operations uses systems and technology to ensure that sales teams reach their targets with the overall goals being: efficiency,
excellence, and optimizing the sales process every day.
The role of sales operations can be defined under four main categories:
• Strategy.
• Technology.
• Operations.
• Performance.
The Executive Director of Sales plays a crucial role in ensuring the efficiency, effectiveness, and success of the sales
department within an organization. This role assists in optimizing sales processes and building them within the CRM, analyzing
sales data, working with leadership to develop sales strategies, and collaborating with various teams to drive revenue growth.
The Executive Director of Sales serves as a bridge between the sales team, senior management, and other departments,
providing critical insights, implementing best practices, and ensuring smooth operations.
Responsibilities Sales Process Optimization: Develop, implement, and enhance sales processes, methodologies, and best practices
to maximize productivity, efficiency, and effectiveness. Continuously evaluate and streamline sales workflows,
from lead generation to customer acquisition and retention.
• Build and maintain insightful automated dashboards and data visualization to track business metrics and
recommend measurable insights.
• Sales Analysis and Reporting: Collect, analyze, and interpret sales performance data to elevate relevant insights,
identify trends, opportunities, and areas for improvement. Prepare regular sales reports, forecasts, and
performance metrics for management and stakeholders. Provide actionable and strategic insights based on data
analysis.
• Sales Strategy and Planning: Collaborate with sales leadership to develop sales strategies, goals, and objectives
aligned with the overall business objectives. Contribute to sales forecasting, budgeting, and target setting
processes. Effectively communicate sophisticated analytics to sales team and broader audience.
• Sales Tools and Technology: Evaluate, implement, and maintain sales tools, software, and technology platforms
to support the sales team's effectiveness. Ensure the sales team is trained on the effective utilization of these
tools.
• Sales Team Support and Enablement: Work closely with the sales team to provide operational support, training,
and enablement of better systems and processes. Assist in onboarding new sales representatives, providing
guidance on sales processes, tools, and strategies.
• Cross-Functional Collaboration: Collaborate with other departments, such as marketing, finance, and customer
support, to align processes, share insights, and drive coordinated efforts. Act as a liaison between sales and other
teams to ensure effective communication and collaboration.
• CRM: Assist in defining required data flow functionality and mapping of Propertybase (Salesforce) sales
technology to business processes.
• Performance Management: Thru proficient use of the CRM, monitor and assess individual and team performance,
identifying areas for improvement and providing coaching and feedback to enhance sales performance.
• Sales Forecasting and Pipeline Management: Work with the sales team to develop accurate sales forecasts and
manage their sales pipeline. Assist in identifying and addressing bottlenecks or gaps in the sales process.
• Continuous Improvement: Stay updated on industry trends, best practices, and emerging technologies in sales
operations. Recommend and implement process improvements, automation initiatives, and innovative solutions
to enhance sales operations and drive revenue growth
• Perform other duties as assigned by management
Qualifications - Bachelor's degree in business administration, sales, marketing, or years of experience in a related field.
- Proven experience in sales operations, sales support, or related roles.
• Strong analytical and problem-solving skills with the ability to interpret and leverage sales data.
• Excellent project management and organizational skills, with attention to detail.
• Proficiency in using CRM systems (Propertybase), sales analytics tools, and MS Office Suite.
• Solid understanding of sales processes, methodologies, and best practices.
• Strong communication and interpersonal skills, with the ability to collaborate and influence cross-functional
teams.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Leadership qualities, including the ability to motivate and coach sales teams on improvement strategies in
running their respective Book of Business.
• Results-oriented mindset with a focus on driving revenue growth and achieving sales targets
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